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[SITUATION] · [ACTIVE]
3 clusters · 4 sources · 10 days · First seen · Last updated
Categories: CULTURE
Moomin merchandise releases in Japan
Entities: Tove Jansson · Little My · T2O · Japan · T2O ONLINE STORE
Overview
The coordinated Moomin rollout in Japan, which began in late July 2026 with capsule‑toy vending‑machine items, the "Daydreaming in Moominvalley" summer line, and a red Little My drawstring bag, continued on 2 August 2026. A new Little My 2‑way tote (model RMMC‑04) was launched on the T2O online store. Made of lightweight polyester, the bag holds about 10 L, includes six zippered pockets, a convertible shoulder strap and hand‑hold handle, and is priced at ¥8,580. This product expands the brand’s accessory range targeting Japanese consumers.
Timeline
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4 days ago
[CULTURE] 2 sourcesMoomin Little My 2‑Way Bag Launched in JapanT2O in Japan launched a lightweight Moomin Little My 2‑way tote (RMMC‑04) with embroidery, polka‑dot design, 10 L capacity and six pockets, priced at ¥8,580.
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10 days ago
[CULTURE] 2 sourcesMoomin Little My Red Drawstring Bag Launched in JapanA new red Little My drawstring bag from the Moomin series is now sold in Japan via T2O ONLINE STORE, featuring embroidered nylon construction, multiple wear options, and a price of ¥6,050.
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14 days ago
[CULTURE] 4 sourcesMoomin launches 2026 capsule‑toy and accessory collection in JapanMoomin’s 2026 capsule‑toy collection and summer “Daydreaming in Moominvalley” merchandise, including bags, pouches, mugs and more, launch in Japan from July, with a special Moomin Day event on Aug 9.
Sources
animeanime.jp · cho-animedia.jp · cinemacafe.net · s.animeanime.jp
This summary has been updated 1 time: see revision history