Morel supports breast cancer awareness through Pink October campaign

French eyewear firm Morel has launched a series of charitable initiatives to support the Ruban Rose association during Pink October, a month dedicated to breast cancer awareness.

As part of the campaign, which runs until October 31, the company will donate 2 euros for every pink frame purchased from a specially selected collection. These products are available through the brand’s website and its commercial network of optical retailers. Customers meeting the campaign criteria will also receive an exclusive collectible keychain produced in Morbier.

The company is also engaging its workforce through several events. Following participation in the Marche Rose in Champagnole, where the firm donated 25 frames for a raffle, Morel will host the ‘Défi Rose’ (Pink Challenge) in Morbier on October 15. During this event, the company management will donate 10 euros to Ruban Rose for every employee who wears pink.