Movilnet and Marca País sign alliance to promote Venezuelan identity

Movilnet and the Instituto Marca País have signed a three-year strategic alliance aimed at promoting Venezuelan identity through technology, culture, and tourism. The partnership intends to utilize digital tools and connectivity to support productive sectors, foster technological learning, and advance artificial intelligence.

Aníbal Briceño, president of Movilnet, stated that the cooperation will focus on developing tangible tools to showcase the country's capabilities to the world. Andreína Tarazón, president of the Instituto Marca País, noted that Movilnet will sponsor campaigns to strengthen the nation's positive image, including the 'Venezuela, tu mirada' initiative designed to position Venezuelan destinations through a specific graphic identity.