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[BUSINESS] · Japan · 4 sources

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MUJI and Maquillage launch new multifunctional beauty products

New beauty products from MUJI and Shiseido's Maquillage brand are gaining attention in the cosmetics market.

MUJI's medicated BB cream, priced at 1,490 yen, has become a popular multi-functional item. It serves as a makeup base, sunscreen, and foundation in a single step. Formulated with glycyrrhetinic acid stearyl to prevent acne and skin irritation, the product is noted for its lightweight, semi-matte finish and ease of application.

Meanwhile, Shiseido's Maquillage brand is launching the ‘Essence Glow Remake Powder’ (SPF18/PA++) on November 21. Priced at 4,400 yen, this serum-based face powder utilizes a ‘serum coating method’ to blend into skin that has become oily throughout the day. It contains moisturizing ingredients such as hyaluronic acid and glycylglycine to provide a natural glow and transparency without a heavy or powdery appearance.

Entities

Maquillage · Muji · Shiseido