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2 clusters · 5 sources · 30 days · First seen · Last updated

MUJI and Shiseido beauty product market trends

Overview

MUJI has seen success in the cosmetics market with the release of multifunctional skincare and makeup products. Initially, the brand’s medicinal liquid concealer gained online popularity for its natural coverage and active ingredients like niacinamide, which are intended to improve wrinkles and prevent spots.

Following this, MUJI expanded its offerings with a medicated BB cream that functions as a makeup base, sunscreen, and foundation. This product, formulated with glycyrrhetinic acid stearyl to prevent acne, is noted for its lightweight finish. During the same period, Shiseido’s Maquillage brand also introduced new products, including a serum-based face powder designed to provide a natural glow.

Entities

Muji · CLAYGE · Shiseido · Maquillage

Timeline

  1. [BUSINESS] 4 sources
    MUJI and Maquillage launch new multifunctional beauty products

    MUJI's multi-functional medicated BB cream and Shiseido's Maquillage brand's new serum-based face powder are highlighting trends in efficient and skincare-integrated cosmetics.

  2. [CULTURE] 2 sources
    MUJI medicinal liquid concealer gains popularity for natural coverage

    MUJI’s medicinal liquid concealer is trending online for its natural coverage, niacinamide-based skincare benefits, and integrated sunscreen properties.

Sources

getnews.jp · gourmetbiz.net · kaszaper.hu · oggi.jp · wwdjapan.com