Music Australia launches Ausify campaign to promote local music

Music Australia has launched its latest Ausify campaign, titled ‘Public Displays of Ausify’ (PDA), to encourage Australians to visibly support local music during AusMusic Month this November.

Developed by Bureau of Everything in partnership with several agencies, the national behavior change campaign aims to increase the visibility of homegrown artists to improve their algorithmic presence and gig opportunities. The initiative encourages fans to engage through various actions, such as wearing artist merchandise, sharing new musical discoveries, or requesting local tracks in public spaces.

The campaign debuted with a teaser featuring seven Australian artists performing a karaoke version of John Paul Young’s ‘Love Is in the Air’. A follow-up campaign film included artists Ben Lee, Georgia Maq, Vv Pete, and Nooky, alongside triple j presenters Abby and Tyrone. Throughout the month, the Ausify initiative will release daily prompts inviting fans to share their connections to Australian music via social media or a dedicated Love Line.