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2 clusters · 6 sources · 3 days · First seen · Last updated

Music Australia Ausify campaign

Overview

Music Australia launched the Ausify campaign to address a decline in the streaming share of Australian-made content, which fell to a record low of 8.5 percent. Data from APRA AMCOS indicates this represents a 37 percent decline over the last four years, with projections suggesting a further drop to 5 percent by 2030.

While surveys show 71 percent of Australians feel pride in local music, only 27 percent reported streaming an Australian artist in the past 12 months. The initiative aims to influence streaming algorithms that favor international artists by encouraging deliberate listening and sharing.

As part of AusMusic Month in November, the campaign expanded with a phase titled ‘Public Displays of Ausify’ (PDA). Developed by Bureau of Everything, this stage encourages fans to increase the visibility of homegrown artists by wearing merchandise, sharing discoveries, or requesting local tracks in public spaces. The campaign featured various Australian artists and presenters to promote engagement through social media and dedicated prompts.

Entities

Music Australia · Georgia Maq · Bureau of Everything · Triple J · APRA AMCOS

Timeline

  1. [CULTURE] 2 sources
    Music Australia launches Ausify campaign to promote local music

    Music Australia has introduced the ‘Public Displays of Ausify’ campaign to encourage Australians to support local artists through visible fan behaviors during AusMusic Month.

  2. [CULTURE] 4 sources
    Music Australia launches Ausify campaign to boost local streaming

    Music Australia has launched the Ausify campaign to combat declining streaming figures for local artists, which have fallen to a record low of 8.5 percent.

Sources

alberts.co · campaignbrief.com · chytrazena.sk · mumbrella.com.au · musicfeeds.com.au · thestable.com.au