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Part of situation: Muthoot Fincorp BCCI title sponsorship (2 clusters)

Muthoot Fincorp secures BCCI title sponsorship for India home matches

Muthoot Fincorp BCCI title sponsorship Indian cricket sports marketing

Muthoot Fincorp has secured the title sponsorship rights for India’s home cricket matches for the next two seasons, a deal expected to run through March 31, 2028. The agreement will cover approximately 35 international and domestic fixtures, including 10 Tests, 12 ODIs, and 13 T20Is.

The partnership is set to commence with the upcoming ODI series against the West Indies. Muthoot Fincorp replaces IDFC First Bank, which previously held the rights and paid approximately INR 4.2 crore per match. While the BCCI initially set a base price of INR 4.85 crore per match, reports suggest the final negotiated amount may vary.

In addition to the title sponsorship, several companies have joined as associate partners for the two-season term, including SBI Life, Campa, and ChatGPT. The selection process for the title sponsor moved to direct negotiations after the initial tender process failed to attract competitive bids at the board's targeted valuation.

Entities

BCCI · Board of Control for Cricket in India · IDFC FIRST Bank · Muthoot Fincorp · SBI Life · West Indies

Claims

What the coverage asserts, and how many sources carry each claim.

  • [○ 1 SOURCE] Campa, SBI Life, and ChatGPT have joined as associate partners through March 2028. marketingmind.in
  • [● 2 SOURCES] SBI Life has signed on as an associate partner for the BCCI sponsorship portfolio. cricfit.com · marketingmind.in
  • [● 3 SOURCES] The BCCI set a base price of INR 4.85 crore per match for the sponsorship. cricfit.com · marketingmind.in · www.dnaindia.com
  • [● 2 SOURCES] The sponsorship covers international and domestic matches played in India. cricfit.com · marketingmind.in
  • [○ 1 SOURCE] The partnership begins with India’s ODI series against the West Indies starting September 27. marketingmind.in
  • [○ 1 SOURCE] The deal is reportedly valued at up to Rs 150 crore, with an expected payment of approximately Rs 4.3 crore per match. marketingmind.in
  • [○ 1 SOURCE] The agreement is expected to cover approximately 35 international matches, including 10 Tests, 12 ODIs, and 13 T20Is. marketingmind.in
  • [● 3 SOURCES] Muthoot Fincorp has secured title sponsorship rights for India’s home cricket matches through March 31, 2028. cricfit.com · marketingmind.in · www.dnaindia.com

Sources

एक मैच का ₹4. 80 करोड़! BCCI को मिला नया टाइटल स्पॉन्सर, भारत-वेस्टइंडीज सीरीज से शुरू होगा महाकरार [newsindialive.in]
Muthoot Fincorp Secures Title Sponsorship for India’s Next Two Home Seasons [cricfit.com]
Muthoot FinCorp Secures BCCI Title Sponsorship For India’s Home Cricket Matches [marketingmind.in]
मुथूट फिनकॉर्प ने भारतीय घरेलू क्रिकेट सत्र के टाइटल स्पॉन्सरशिप अधिकार हासिल किए [hindi.newsbytesapp.com]
Rs 4. 85 crore per match! Muthoot FinCorp seals massive deal for Indian cricket title rights [www.dnaindia.com]