Natura expands Peruvian retail footprint with three new stores

Natura has announced the opening of three new stores in Peru as part of its growth and consolidation strategy in the Peruvian market. The new locations are situated in Mallplaza Piura, Mallplaza Comas, and Real Plaza Primavera.

The expansion marks a significant milestone as the brand reaches Piura, which serves as its first physical store in the northern region of the country. This follows previous expansions in Arequipa and Huancayo. In Lima, the brand has added two new spaces in the Comas and Primavera locations to capitalize on high visitor traffic.

With these additions, Natura now operates a total of 16 stores nationwide. According to Sandra Cardona, Retail Manager for the Andean Market, the openings are intended to complement the company’s direct sales model by providing spaces where customers can receive personalized advice on perfumery, skincare, and makeup.