[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 6 sources · 30 days · First seen · Last updated

Natura retail expansion in Peru

Overview

The beauty retailer Natura is expanding its physical presence in Peru through a strategy of opening new stores to complement its direct sales model.

Initial expansion efforts included opening locations in Arequipa, Huancayo, and a first northern region store at Mall Aventura Piura. Subsequent growth saw the brand add three more locations in Mallplaza Piura, Mallplaza Comas, and Real Plaza Primavera. This expansion has brought Natura’s total to 16 stores nationwide, providing customers with spaces for personalized advice on skincare, makeup, and perfumery.

Entities

Natura · Real Plaza · MASS · Universidad Continental · Mallplaza

Timeline

  1. 4 days ago

    [BUSINESS] 4 sources
    Natura expands Peruvian retail footprint with three new stores

    Natura expands its Peruvian presence with three new stores in Piura, Comas, and Primavera, bringing its national total to 16 locations.

  2. about 1 month ago

    [BUSINESS] 3 sources
    Retailers Natura and Flora & Fauna expand presence in Peru

    Retailers Natura and Flora & Fauna are expanding in Peru, with Natura opening its first northern store in Piura and Flora & Fauna targeting 20 locations by 2027.

Sources

gestion.pe · grandesemprendedores.hn · infopress.pe · lacamara.pe · laverdadnoticias.com · peru-retail.com