Natura UNA and PatBO announce Latin-inspired makeup collaboration

Natura UNA and the fashion brand PatBO have announced a limited-edition makeup collaboration inspired by the ‘Latin Soul’ collection. Scheduled for release in September 2026, the partnership aims to translate elements of Latin American identity, craftsmanship, and architecture into beauty products.

The collection features a palette of purples, browns, golds, pinks, reds, and wine tones. Product offerings include eyeshadow palettes with matte, metallic, and shimmer finishes, creamy blush and highlighter duos, and balm lipsticks in Rose and Coral shades. The packaging is designed to replicate the intricate embroidery and textures characteristic of Patrícia Bonaldi’s fashion designs.

A central visual element of the campaign is the ‘cobogó’, a reference to Brazilian architecture, reinterpreted as an orchid-shaped cobogó to create specific light and shadow effects. Tatiana Ponce, CMO and Head of Innovation at Natura, stated that the collection invites women to use color as a tool of power and sophistication, reflecting their Latin essence.