Monitor this situation.
Unsubscribe anytime.
[SITUATION] · [QUIET] · [BUSINESS]
3 clusters · 9 sources · 20 days · First seen · Last updated
Natura beauty and PatBO collaboration
Overview
Natura has announced several new product initiatives, including the launch of the Natura Tododia line featuring gourmand-inspired scents such as Pistachio, Salted Caramel, and Honey Nectar.
In addition to these new collections, Natura UNA is collaborating with fashion brand PatBO on a limited-edition makeup line titled ‘Latin Soul’. Set for a September 2026 release, the collection is inspired by Latin American identity, craftsmanship, and architecture. The makeup range includes eyeshadow palettes, blush and highlighter duos, and lip balms, utilizing a color palette of purples, browns, golds, pinks, reds, and wine tones.
The collaboration features packaging designed to replicate the embroidery and textures of Patrícia Bonaldi’s fashion designs. The campaign also incorporates the ‘cobogó’, a Brazilian architectural element reinterpreted as an orchid shape to create specific light and shadow effects. Tatiana Ponce, CMO and Head of Innovation at Natura, noted that the collection encourages women to use color as a “tool of power and sophistication” to reflect their Latin essence.
In September 2026, PatBO presented its Spring 27 collection, titled ‘Brasil Esplêndido’, during New York Fashion Week. Under the creative direction of Patricia Bonaldi, the collection draws inspiration from Brazilian nature, organic forms, and the modernist landscaping of Burle Marx. The runway presentation featured handmade embroidery and fluid silhouettes, with beauty looks designed by Natura UNA that translated the collection’s matte, metallic, and creamy textures onto the models.
Entities
Natura UNA · PatBO · Patrícia Bonaldi · Tatiana Ponce · Natura
Timeline
-
8 days ago
[CULTURE] 4 sourcesPatBO debuts Brasil Esplêndido collection at NYFWPatBO debuted its ‘Brasil Esplêndido’ Spring 27 collection at New York Fashion Week, featuring Brazilian-inspired designs and a beauty collaboration with Natura Una.
-
23 days ago
[BUSINESS] 2 sourcesNatura UNA and PatBO announce Latin-inspired makeup collaborationNatura UNA and fashion brand PatBO are collaborating on a limited-edition makeup collection inspired by the ‘Latin Soul’ aesthetic, featuring textures and colors rooted in Latin American identity.
-
27 days ago
[BUSINESS] 6 sourcesNatura announces new beauty collections and PatBO collaborationNatura is expanding its beauty offerings with a gourmand-inspired Tododia collection and a 'Latin Soul' makeup collaboration with fashion brand PatBO.
Sources
glamurama.com.br · invoga.com.br · leianoticias.com.br · portal.comunique-se.com.br · radiodoktoren.dk · revistamarieclaire.globo.com · stealthelook.com.br · todateen.com.br · viagemegastronomia.com.br
This summary has been updated 1 time: see revision history