NBA and EuroLeague discuss potential merger for European basketball

EuroLeague shareholders are meeting in Cernobbio, Italy, to discuss the future of European basketball, specifically regarding a potential merger or partnership with the NBA. The discussions center on the proposed launch of NBA Europe in 2027, a project that could fundamentally reshape the continent's basketball ecosystem.

If an agreement is reached, it could lead to a significant shift in governance, structure, and financing for European competitions. However, if negotiations fail, the NBA and EuroLeague are expected to enter a period of direct competition. The NBA's proposed model involves a semi-open league of 14 to 16 teams, with 10 to 12 permanent franchises and several spots determined by sporting merit.

Investment interest is high, with NBA Europe managing director Giorgos Avraam set to present financial and investment models in London alongside representatives from J.P. Morgan, Sixth Street, and RedBird Capital. The NBA's plan also explores leveraging major European football brands and targeting high-value metropolitan markets such as London, Paris, Madrid, and Athens.