Near-beer market expands globally as demand for low‑alcohol drinks rises

Growing consumer interest in health and mindful drinking is driving a surge in demand for near‑beer, a low‑alcohol (≤0.5% ABV) beverage, especially among younger adults, fitness enthusiasts and those adopting sober‑curious lifestyles.

Major brewers are adding innovative flavors, premium formulations and craft‑style options; North America and Europe remain the largest markets, while Asia‑Pacific is emerging as a lucrative segment, boosted by urbanisation, higher disposable incomes and online retail channels.