NeeDoh “Nice Cube” Toy Explosions Injure Children in US, UK and Australia

A TikTok‑driven challenge that heats the popular NeeDoh “Nice Cube” sensory toy in a microwave has led to a surge of burn injuries among children. The toy’s sugar‑based interior expands when heated, causing the cube to explode and release hot, sticky gel that can damage skin and eyes.

In the United States, a 7‑year‑old in Missouri was placed in an induced coma after the toy exploded in her mouth and airways, requiring a skin graft. A boy in Illinois suffered severe facial burns when the cube detonated as he opened the microwave. Doctors warned that children’s thin skin makes them especially vulnerable. In the United Kingdom, a 10‑year‑old girl suffered facial burns and possible scarring after a friend attempted the same stunt. A similar incident occurred in Gold Coast, Australia, where a 10‑year‑old was badly burned by a “squishy” toy that exploded.

Manufacturers have repeatedly advised against heating, freezing or microwaving the toys, but the trend persists online, prompting public‑health concerns about the safety of viral challenges involving children.