Nestlé and Whole Foods predict food and beverage trends for 2027

Major food industry players Nestlé and Whole Foods Market have released forecasts detailing consumer trends expected to shape the market by 2027.

Nestlé predicts a rise in experimental coffee flavors, including fruit-forward options like blueberry lattes and yuzu Americanos. The company also anticipates a surge in “protein-plus” foods, where protein is paired with other functional ingredients such as probiotics, collagen, or fiber. Additionally, Nestlé expects growing interest in citrus, sour, and herbaceous flavors, alongside a demand for more specific regional identities in international cuisines.

Whole Foods Market identifies “beautrition”—the use of ingredients like antioxidants and healthy fats to support skin health—as a key movement. The retailer also highlights a trend toward “terroir,” where consumers seek products defined by their specific geographic origin, such as single-estate chocolate or regional honey. Other predicted trends include the rise of bitter flavors, Japanese comfort foods, and the reinvention of classic dishes into new formats.