[CLSTR]
API
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

3 clusters · 7 sources · 10 days · First seen · Last updated

2027 food and beverage industry trends

Overview

Major food industry players, including Whole Foods Market, Nestlé, and Innova Market Insights, have released forecasts regarding consumer trends expected to shape the market by 2027.

Whole Foods Market predicts a shift toward whole-food ingredients, functional nutrition, and sustainability. Key trends identified include a resurgence of legumes as premium proteins, an interest in ‘Yōshoku’ (Japanese-inspired comfort food), and ‘beautrition’, which refers to using food to support skin health. The retailer also anticipates a focus on ‘terroir’, where consumers seek products defined by specific geographic origins, such as single-estate chocolate. Additional forecasts from Whole Foods highlight a move toward ‘zero waste 2.0’, ingredient minimalism, and a growing curiosity regarding bitter or unexpected flavors.

Nestlé anticipates a rise in experimental coffee flavors, such as blueberry lattes and yuzu Americanos, alongside a demand for ‘protein-plus’ foods that pair protein with functional ingredients like probiotics or collagen. The company also expects growing interest in citrus, sour, and herbaceous flavors, noting a 309% rise in sour category sales since 2022. Nestlé further identifies trends in ‘zest’ and small sensory extras.

Innova Market Insights emphasizes nutritional density and metabolic health. Their research indicates that 59% of global consumers read nutrition labels, leading brands to reformulate products to include nutrients like protein, fiber, and vitamins. Key themes include ‘precision protein’ and ‘longevity engineering’.

Entities

Whole Foods Market · Cathy Strange · Nestlé · Amazon · Nestlé USA

Timeline

  1. [BUSINESS] 2 sources
    Food and beverage industry leaders forecast 2027 consumer trends

    Whole Foods, Nestlé, and Innova Market Insights have released 2027 food and beverage forecasts, emphasizing regional flavors, nutritional density, and sensory upgrades to familiar products.

  2. [BUSINESS] 2 sources
    Nestlé and Whole Foods predict food and beverage trends for 2027

    Nestlé and Whole Foods Market forecast 2027 food trends, including fruit-flavored coffee, protein-plus nutrition, skin-supporting ingredients, and a focus on regional terroir and specific international flavors.

  3. [BUSINESS] 3 sources
    Whole Foods Market predicts 2027 food trends

    Whole Foods Market's 2027 trend report forecasts a rise in legume-based proteins, functional 'beautrition', Japanese-inspired flavors, and a focus on zero-waste and clean-label ingredients.

Sources

checkout.ie · foodstuffsa.co.za · foodticker.co.nz · greenqueen.com.hk · grocerygazette.co.uk · marketscale.com · vendingmarketwatch.com

This summary has been updated 1 time: see revision history