Netflix and AudienceProject expand advertising measurement partnership

AudienceProject and Netflix have announced an expansion of their partnership to enhance cross-media measurement for advertisers. Building on a direct integration established in 2025, Netflix will utilize the AudienceProject Elevate platform to document the value of its advertising inventory at scale.

Through the use of cross-media reports, Netflix aims to provide advertisers with detailed insights regarding reach and frequency across various channels. This data is intended to demonstrate how Netflix contributes to overall campaign performance in comparison to other media channels. Data from AudienceProject indicates that in the UK, Germany, France, Italy, and Spain, Netflix has delivered an average of 54% unique reach to TV audiences, reaching segments not captured by traditional TV campaigns.

Measurement for Netflix’s ad-supported tier via AudienceProject is currently available to agencies and advertisers in Canada, the United Kingdom, Germany, France, Italy, and Spain.