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2 clusters · 4 sources · 19 days · First seen · Last updated

Streaming platform audience measurement integration

Overview

Major streaming platforms, including Netflix, Amazon, and Disney, have begun integrating into formal audience measurement frameworks. In Italy, these Over-The-Top (OTT) giants joined Audicom, the country’s Joint Industry Committee, following directives from the Italian Communications Authority (Agcom) to establish a transparent and verifiable cross-media measurement system.

Building on these measurement trends, Netflix has expanded its partnership with AudienceProject to enhance cross-media reporting for advertisers. By utilizing the AudienceProject Elevate platform, Netflix aims to provide data on reach and frequency across various channels. This measurement capability for Netflix’s ad-supported tier is currently available to agencies and advertisers in Canada, the United Kingdom, Germany, France, Italy, and Spain.

Entities

AudienceProject · Netflix · The Walt Disney Company · Audicom

Timeline

  1. [BUSINESS] 2 sources
    Netflix and AudienceProject expand advertising measurement partnership

    Netflix and AudienceProject are expanding their partnership to provide advertisers with advanced cross-media measurement and insights into reach and frequency across multiple channels.

  2. [BUSINESS] 2 sources
    Audicom: Netflix, Amazon, and Disney join Italian audience measurement committee

    Major streaming platforms like Netflix, Amazon, Disney, and Google have joined Audicom, marking a historic first in Europe for third-party audience measurement in Italy.

Sources

advanced-television.com · audienceproject.com · digital-news.it · key4biz.it