Netflix and Rakuten Viki launch major K-drama celebrations

Streaming platforms Netflix and Rakuten Viki are launching major promotional campaigns to celebrate the global popularity of South Korean dramas (K-dramas).

In Brazil, Netflix has introduced ‘Dramalândia’ to mark ten years of K-dramas in the South American market. The campaign features regional musical artists Alcione, Joelma, and Manu Bahtidão. As part of the promotion, Netflix is hosting a contest where winners can receive an all-expenses-paid trip to South Korea.

Simultaneously, Rakuten Viki is hosting its fourth annual ‘K-Drama Day’ from September 25 to October 1. The event includes free access to ten popular titles, exclusive content with talent, and a fan-led voting system where the winning series will be featured on digital billboards globally, including in Brazil.