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2 clusters · 5 sources · 1 days · First seen · Last updated

Global streaming promotions for Korean dramas

Overview

Streaming platforms are launching various promotional campaigns to celebrate and promote South Korean dramas (K-dramas) globally.

In Japan, IMXC announced that its ‘Korean Drama & Entertainment Channel K’ (Channel K) on Prime Video will offer the opening episodes of 30 selected dramas for free from September 9 to September 30, 2026. The campaign also includes a discounted subscription rate of 99 yen per month for the first two months for new and returning users.

In Brazil, Netflix has introduced ‘Dramalândia’ to commemorate ten years of K-dramas in the South American market, featuring regional musical artists and a contest for an all-expenses-paid trip to South Korea. Concurrently, Rakuten Viki is hosting its fourth annual ‘K-Drama Day’ from September 25 to October 1, providing free access to ten titles and a fan-led voting system to feature winning series on digital billboards worldwide.

Entities

Prime Video · Brazil · IMXC · Rakuten Viki · Netflix

Timeline

  1. 2 days ago

    [CULTURE] 3 sources
    Netflix and Rakuten Viki launch major K-drama celebrations

    Netflix and Rakuten Viki are launching major campaigns to celebrate K-dramas, featuring free content, fan voting, and promotional trips to South Korea.

  2. 3 days ago

    [BUSINESS] 2 sources
    Channel K offers Korean drama promotions on Prime Video

    Prime Video's Channel K is running a promotion from September 9–30, 2026, offering free opening episodes of 30 Korean dramas and a discounted monthly rate of 99 yen for the first two months.

Sources

astig.ph · ouniversodatv.com · phileweb.com · prtimes.jp · roastbrief.com.mx