Netflix expands mobile experience and gaming ecosystem

Netflix has announced a major expansion of its mobile experience and gaming division. At an innovation event in the Asia-Pacific region, the company unveiled a redesigned mobile interface featuring gesture-based navigation, immersive video previews, and a new recommendation algorithm. A new feature called ‘Instant Stream’ is also being introduced to pre-load content based on predicted user choices.

Co-CEO Greg Peters outlined a strategic vision to integrate gaming as a primary vertical alongside film and television. Netflix is currently developing over 90 games through internal studios and partnerships. The gaming catalog, which includes more than 80 titles ranging from action to puzzles, is available to all subscribers without advertisements, microtransactions, or additional fees. To support this ecosystem, the company is also utilizing tools like the Netflix Game Controller to turn mobile devices into controllers for smart TVs.