New Balance and LOSC Lille unveil 2026‑27 away kit with historic crest

New Balance and French club LOSC Lille have launched the team’s 2026‑27 away kit, marking the ten‑year anniversary of their partnership. The shirt returns to a clean white base with a subtle tonal geometric pattern that recalls Lille’s 1990s jerseys.

The most notable feature is the re‑introduction of the club’s iconic crest used between 1989 and 1997 – a red jumping dog inside a blue circle above the “LOSC” lettering – the first time this emblem appears on a regular match kit. Additional design touches include a blue buttoned polo collar and red‑brick cuff graphics referencing Northern France’s architecture, and a “10 + ANS” graphic inside the collar to celebrate the decade‑long collaboration.

The kit is now available for purchase, with white shorts and socks completing the look.