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2 clusters · 3 sources · 27 days · First seen about 1 month ago · Last updated 17 days ago

Football clubs adopting vintage kit designs

Overview

Several Premier League and European football clubs are incorporating vintage logos and symbols into their 2026/27 kits. Clubs such as Liverpool, Leeds United, Nottingham Forest, Wigan Athletic, and Bayer Leverkusen are utilizing historical elements to connect fans to specific eras and maintain a sense of history as primary logos modernize for digital platforms. These kits are also being marketed as collectible items.

While the trend is driven by nostalgia, the launch of Liverpool’s new third kit has faced criticism. Supporters expressed frustration regarding a social media promotional video, labeling the club’s marketing efforts as ‘out of touch’ with local roots due to the use of a voiceover by actor Owen Cooper, who does not possess a Scouse accent.

Entities

Lille Olympique Sporting Club · Liverpool FC · New Balance · Leeds United · Bayer Leverkusen

Timeline

17 days ago

[SPORTS] 3 sources
Premier League clubs adopt vintage logos for 2026/27 kits
Football clubs are increasingly using vintage logos on 2026/27 kits to leverage nostalgia, though Liverpool has faced fan backlash over a promotional video perceived as culturally out of touch.
about 1 month ago

[SPORTS] 6 sources
New Balance and LOSC Lille unveil 2026‑27 away kit with historic crest
New Balance and LOSC Lille debut the 2026‑27 away kit, featuring a white design, historic 1989‑97 crest, and “10 + ANS” partnership detail.

Sources

gqitalia.it · indulgexpress.com · sportbible.com