Neymar launches ‘NeyNey’ cartoon brand and collectible biscuit line

Brazilian footballer Neymar has launched a new business venture called ‘Futi’, featuring a cartoon version of himself named ‘NeyNey’. The project is inspired by a childhood memory where Neymar promised his mother he would buy a biscuit factory once he became wealthy to comfort her during a difficult time.

Released on October 5, 2026, through a collaboration with two companies, the ‘Futi’ collection combines biscuits with various collectible items. The product line includes cards inspired by the athlete, miniatures, balls, and even a small football pitch. The concept encourages engagement among younger audiences by allowing them to collect and trade duplicate characters, similar to traditional collectible card games.

This move marks an expansion for the Santos player into the entertainment and consumer goods sectors, leveraging his personal brand to create a dedicated fictional world around the ‘NeyNey’ character.