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2 clusters · 5 sources · 2 days · First seen · Last updated

Neymar brand expansion into consumer goods and animation

Overview

Brazilian footballer Neymar has expanded his personal brand into the entertainment and consumer goods sectors through the launch of the ‘NeyNey’ brand.

On October 5, 2026, the athlete introduced ‘Futi’, a business venture featuring a cartoon version of himself. This collection includes collectible biscuits alongside items such as cards, miniatures, and balls, designed to encourage engagement through trading.

Following the consumer goods launch, Neymar introduced ‘Ney Ney’, an AI-powered 2D animated series developed by Fly Media and NR Sports. The series, which premiered in Santos, utilizes artificial intelligence to optimize the production process. The project aims to convert the player’s global popularity into a digital entertainment property, with episodes released weekly on YouTube.

Entities

Neymar Jr. · Fly Media · Henrique Campos · Santos FC · NR Sports

Timeline

  1. [CULTURE] 3 sources
    Neymar Jr. launches ‘Ney Ney’ AI-powered animated series

    A new AI-assisted 2D animated series, ‘Ney Ney’, inspired by Neymar Jr., has premiered in Santos, Brazil, aiming to expand the athlete's brand into digital entertainment.

  2. [BUSINESS] 2 sources
    Neymar launches ‘NeyNey’ cartoon brand and collectible biscuit line

    Neymar has launched ‘Futi’, a new collectible biscuit and toy line featuring his cartoon persona, ‘NeyNey’, inspired by a childhood promise made to his mother.

Sources

jwave.com.br · portalmakingof.com.br · reportermt.com · to10.gr · totalbasket.gr