Nicole Fujita appointed Birthday brand ambassador

Model and television personality Nicole Fujita attended a press conference in Tokyo to announce her appointment as an ambassador for Birthday, a baby and children's specialty store owned by the Shimamura Group.

Following the birth of her first child in May, Fujita expressed her joy at working in the children's sector, noting that she personally designed several items for the brand, including clothing featuring swan and ribbon motifs, as well as nursing capes and gauze products.

During the event, Fujita discussed her transition into motherhood, describing herself as a ‘powerful mom’ who maintains an active lifestyle, including solo trips with her daughter and dog. She also reflected on the challenges of balancing work and childcare, expressing gratitude for the support of her family and noting the emotional rewards of watching her child grow.