< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [CULTURE]

3 clusters · 8 sources · 26 days · First seen · Last updated

Nicole Fujita career and motherhood transition

Overview

Japanese model Nicole Fujita has shared details regarding her transition into motherhood and its impact on her professional career. Following the birth of her first daughter in May, Fujita revealed she underwent IVF treatment after being informed her egg count was comparable to someone in their late 40s. To accommodate frequent hospital visits, she adjusted her work schedule and graduated from her role as an exclusive model for ViVi magazine.

Fujita has since become an exclusive model for the fashion magazine VERY, where she aims to share the ‘realities’ of being a new mother. Additionally, she was appointed as a brand ambassador for Birthday, a baby and children’s specialty store owned by the Shimamura Group. In this role, she has personally designed several items, including clothing and nursing products, while discussing the balance between her active lifestyle and childcare.

In September 2026, Fujita marked her return to major fashion events by walking the runway at the 43rd Mynavi Tokyo Girls Collection 2026 Autumn/Winter at Yokohama Arena. This appearance was her first participation in the event since the birth of her child. During the styling show, she wore a vintage-themed ensemble featuring a voluminous fur coat and silver pin-heel boots. Fujita continues to share aspects of her personal life on social media, such as coordinated ‘matcha-themed’ outfits with her daughter.

Entities

Nicole Fujita · Tomu Inaba · Birthday · VIVI · Yokohama Arena

Timeline

  1. [CULTURE] 3 sources
    Nicole Fujita returns to Tokyo Girls Collection runway

    Model Nicole Fujita returned to the Tokyo Girls Collection runway for her first appearance since becoming a mother, while also sharing personal lifestyle updates on social media.

  2. [CULTURE] 2 sources
    Nicole Fujita appointed Birthday brand ambassador

    Model Nicole Fujita has been appointed as an ambassador for the Shimamura Group's children's retailer Birthday, marking her return to media work following the birth of her first child.

  3. [CULTURE] 6 sources
    Nicole Fujita discusses fertility journey and new modeling role

    Model Nicole Fujita discusses her fertility treatment journey, her decision to leave ViVi magazine, and her new role as an exclusive model for VERY following the birth of her first child.

Sources

hochi.news · limo.media · news.cube-soft.jp · news.mynavi.jp · post.tv-asahi.co.jp · rbbtoday.com · realsound.jp · the-miyanichi.co.jp

This summary has been updated 1 time: see revision history