Nike expands customization and luxury offerings for Air Max lines

Nike has introduced customization options for the Air Max 95 Big Bubble through its Nike By You program. Customers can now select colors and materials for 16 different areas of the shoe, including suede and leather options for side panels. The customization also allows for a choice between clear and opaque Air units and the addition of up to three characters of lettering on the tongues. These pairs are priced at $210.

Additionally, Nike is expanding its Air Max Dolce collection with new sophisticated styles. Following previous releases in 2026, including a Comme des Garçons collaboration, new versions in ‘Pearl Pink’ and all-black are expected. The black iteration features croc-embossed leather, raised seams, and ruching at the toe to mimic a loafer aesthetic, while maintaining the signature heel Air bubble. While some versions have already sold out in Japan, official launch dates for the new styles have not yet been announced.