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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 4 sources · 8 days · First seen · Last updated
Nike Air Max product expansions
Overview
Nike has introduced several premium and customizable updates to its Air Max footwear lines. The company expanded its Nike By You program to include the Air Max 95 Big Bubble, allowing customers to customize 16 different areas of the shoe with various colors, materials, and Air unit types.
Further expansions include the Air Max Dolce collection, which features sophisticated styles such as croc-embossed leather iterations. Additionally, Nike announced premium releases for the Air Max 95 OG Big Bubble, utilizing a brown gradient nubuck and mesh design, alongside a padded leather Air Max 90 in a puffer-inspired aesthetic.
Entities
Nike · Comme des Garçons · Air Max 95 · Sergio Lozano · Air Max Dolce
Timeline
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[BUSINESS] 2 sourcesNike announces new Air Max 95 and Air Max 90 premium releases
Nike is set to release new premium versions of its Air Max line, including a spring 2025 Air Max 95 OG Big Bubble and a padded leather Air Max 90 in olive green.
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[BUSINESS] 2 sourcesNike expands customization and luxury offerings for Air Max lines
Nike has launched customization for the Air Max 95 Big Bubble via Nike By You and is expanding its luxury Air Max Dolce line with new leather-based styles.
Sources
gq-magazine.co.uk · monacoinsider.com · sneakerbardetroit.com · stylerave.com