Nike opens largest Lima store with Rise 2.0 concept

Nike inaugurated a new 700 m² retail space in Lima’s Jockey Plaza on 25 July, branded as a Nike Rise 2.0 store. The format combines retail, technology, design and community experience, featuring product lines such as football, running, training, sportswear and Jordan, as well as an interactive Nike By You customization studio.

Raquel Calvo, Nike Direct’s Andean region manager, said the store aims to strengthen the brand’s presence in Peru and South America by offering an innovative experience that connects athletes and consumers with sport and culture. The opening marks the brand’s largest store in the country and the first implementation of the Rise 2.0 concept locally.