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[SITUATION] · [ACTIVE]
2 clusters · 4 sources · 4 days · First seen · Last updated
Categories: BUSINESS
Nike Rise 2.0 flagship openings in Latin America
Entities: Jockey Plaza · Lima · Avenida Central · Rise 2.0 · Nike
Overview
In late July 2026 Nike announced the launch of its new Rise 2.0 retail concept with two flagship stores in the region. The first, a 700 m² outlet in Lima’s Jockey Plaza, was presented as the brand’s largest Peruvian store, featuring interactive zones, a "Nike By You" customization studio inspired by local culture, and a full range of football, running, training, sportswear and Jordan products. At the same time, Nike opened its biggest Costa Rican location in San José, a 900‑square‑metre concept store offering over 900 styles and positioned as a community hub for athletes.
A few days later, Nike provided a more detailed look at the Lima store, highlighting its role in strengthening the brand’s presence across Peru and South America. Andean region manager Raquel Calvo emphasized the store’s blend of retail, technology, design and community experience, underscoring Nike’s ongoing expansion strategy in Latin America.
Timeline
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3 days ago
[BUSINESS] 2 sourcesNike opens largest Lima store with Rise 2.0 conceptNike opened a 700 m² Rise 2.0 store in Lima’s Jockey Plaza, featuring interactive customization and a broad product range, marking its largest Peruvian outlet.
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6 days ago
[BUSINESS] 2 sourcesNike launches flagship Rise 2.0 store in Lima and opens largest Costa Rica outletNike opened a 700 m² Rise 2.0 flagship in Lima's Jockey Plaza and a 900 m² largest store in San José's Avenida Central, both aimed at expanding its Latin American presence.
Sources
institutoecofaxina.org.br · periodismoenlinea.org · revistamyt.com · soloparaviajeros.pe