Nine Entertainment shifts focus from traditional TV to streaming and outdoor media

Nine Entertainment streaming services media industry digital publishing outdoor advertising

Nine Entertainment has announced a strategic shift away from traditional television broadcasting toward streaming, digital publishing, and outdoor advertising. Following the acquisition of outdoor media company QMS and the sale of real estate listings company Domain, the group has restructured into three primary divisions.

Chief Executive Matt Stanton noted that free-to-air television will now account for less than 25 per cent of the company's revenue and EBITDA. The group expects 70 per cent of its earnings in the upcoming fiscal year to be generated from its streaming, digital publishing, and outdoor media businesses.

Financial results for the 2025/26 period showed a consolidated net profit of $510.6 million, up from $133.3 million the previous year. Group revenue rose three per cent to $2.2 billion. While television earnings fell by 18.5 per cent, the Stan streaming service saw a 20.3 per cent increase in revenue. As part of its ongoing restructuring, the company confirmed approximately 35 redundancies within its publishing division.

Entities

Domain · Matt Stanton · Nine Entertainment · QMS · Stan

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] Group revenue rose three per cent to $2.2 billion. www.perthnow.com.au
[○ 1 SOURCE] Stan streaming revenue saw a 20.3 per cent increase. www.perthnow.com.au
[● 3 SOURCES] The company expects 70 per cent of earnings in the coming fiscal year to come from streaming, digital publishing, and outdoor media. www.watoday.com.au · www.brisbanetimes.com.au · www.smh.com.au
[● 3 SOURCES] Matt Stanton stated that free-to-air TV will account for less than 25 per cent of revenue and EBITDA going forward. www.watoday.com.au · www.brisbanetimes.com.au · www.smh.com.au
[● 3 SOURCES] The company confirmed approximately 35 staff redundancies in its publishing division. www.watoday.com.au · www.brisbanetimes.com.au · www.smh.com.au
[○ 1 SOURCE] Nine Entertainment reported a consolidated net profit of $510.6 million for the 2025/26 period. www.perthnow.com.au

Sources

Nine signals focus shift away from traditional TV after ‘transformative year’ [www.watoday.com.au]

17 days ago

Nine Entertainment’s performance evolution and strategic changes [tickernews.co]

17 days ago

Media group lifts profit, maintains streaming focus [www.perthnow.com.au]

17 days ago

Nine signals focus shift away from traditional TV after ‘transformative year’ [www.brisbanetimes.com.au]

17 days ago

Nine signals focus shift away from traditional TV after ‘transformative year’ [www.theage.com.au]

17 days ago

Nine signals focus shift away from traditional TV after ‘transformative year’ [www.smh.com.au]

17 days ago