Nintendo controls 63% of US physical game market

Nintendo dominates the physical software market in the United States, accounting for 63% of new physical game sales in 2026 through its Switch and Switch 2 platforms.

Data from Circana indicates that PlayStation holds a 32% market share in the physical sector, while Xbox has seen a significant decline, capturing just over 4% of the market. PC physical editions represent approximately 1% of sales, primarily driven by high-end collector editions.