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[BUSINESS] · Japan · 5 sources

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Nissan Elgrand receives nearly 9,000 orders for new model

Nissan's new Elgrand flagship minivan has achieved strong initial sales, with orders reaching approximately 8,900 units as of August 23, shortly after its release.

Data indicates a high demand for premium specifications. The ‘G e-4ORCE’ grade is the most popular, accounting for 57% of orders. When including specialized custom versions such as ‘AUTECH’ and ‘VIP’, over 90% of customers are opting for high-end grades.

Regarding aesthetics and features, ‘Prism White’ is the leading body color at 40%, followed by ‘Midnight Black’ at 32%. Notably, premium two-tone colors like ‘FUJI DAWN’ have also seen significant interest. Many buyers are also investing in advanced technology and comfort, with a 40% attachment rate for the combination of the Bose Premium Sound System and ProPilot 2.0, as well as a 40% rate for the twin glass roof.

Entities

Elgrand · Nissan