Nissan launches new Kicks SUV in Brazil

Nissan has launched the new generation of the Kicks SUV in Brazil, a global project manufactured at the company's industrial complex in Resende. Built on the CMF-B modular platform, the new model features a 1.0 turbo three-cylinder engine producing up to 125 cv with ethanol. The vehicle has increased in dimensions, including length, width, and wheelbase, and offers up to 19-inch wheels on higher trims.

To promote the vehicle, Nissan implemented a unique marketing campaign titled ‘The Escape,’ which utilizes a zombie apocalypse theme and artificial intelligence to showcase the car's safety technologies. According to marketing director Maurício Greco, the campaign has generated over 135 million views and has successfully increased dealership traffic while ensuring that 93% of viewers recognized the vehicle's safety features.