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2 clusters · 2 sources · 11 days · First seen · Last updated

Nissan Kicks SUV launch in Brazil

Overview

Nissan has introduced a new generation of the Kicks SUV in Brazil, manufactured at the company’s Resende industrial complex. The rollout began with the unveiling of a ‘Nissan Kicks Art Car’ at the 55th Festa da Cerejeira em Flor in Campos do Jordão. This special edition featured a custom graffiti design by Brazilian artist Tico Canato, intended to honor factory workers and celebrate urban culture.

Following the unveiling, Nissan officially launched the new model, which is built on the CMF-B modular platform and equipped with a 1.0-liter turbocharged engine. To support the launch, the company executed a marketing campaign titled ‘The Escape,’ using a zombie apocalypse theme and artificial intelligence to demonstrate the vehicle’s safety technologies. The campaign reportedly generated over 135 million views and increased dealership traffic.

Entities

Campos do Jordão · Nissan · Maurício Greco · Nissan Kicks · Tico Canato

Timeline

  1. 1 day ago

    [BUSINESS] 2 sources
    Nissan launches new Kicks SUV in Brazil

    Nissan has launched the new Kicks SUV in Brazil, featuring a 1.0 turbo engine and enhanced safety technology promoted through a high-engagement zombie-themed marketing campaign.

  2. 12 days ago

    [CULTURE] 2 sources
    Nissan Kicks Art Car unveiled at Brazil's Cherry Blossom Festival

    Nissan turned its Kicks SUV into a graffiti‑styled Art Car by Tico Canato, debuting at the 55th Cherry Blossom Festival in Campos do Jordão, Brazil.

Sources

autoesporte.globo.com · valor.globo.com