Nongshim brings Shin Ramyun brand experiences to Gamescom 2026

Nongshim is utilizing Gamescom 2026 in Cologne, Germany, to expand its global presence through experiential marketing. The Korean food company has established an immersive booth in Hall 8 featuring a ‘Shin Ramyun Factory’ concept, where attendees participate in various interactive games to earn merchandise.

In addition to the indoor booth, Nongshim is the exclusive sponsor of the ‘Gamescom Beach’ outdoor relaxation area, themed ‘TASTE SHIN’. This space includes a lounge and a tasting area for Shin Ramyun Toomba products.

Kim Hyung-seok, Head of Nongshim Europe, presented the brand’s global expansion strategy to corporate executives, noting that the company aims to transition Shin Ramyun from a Korean staple to a global lifestyle brand. The initiative specifically targets millennial and Gen Z consumers to strengthen the brand's connection with younger demographics worldwide.