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2 clusters · 4 sources · 7 days · First seen · Last updated

Nongshim global brand expansion efforts

Overview

Nongshim is executing global marketing strategies to transition its Shin Ramyun brand into a “global lifestyle brand,” specifically targeting millennial and Gen Z demographics.

In late August 2026, the company utilized Gamescom in Cologne, Germany, to host immersive brand experiences. This included a ‘Shin Ramyun Factory’ concept at an indoor booth and sponsorship of the ‘Gamescom Beach’ outdoor area, which featured tasting sessions for Shin Ramyun Toomba products.

Following these European efforts, Nongshim expanded its focus to India in September 2026. The company announced participation in the ‘HYBE INDIA Pop-Up Park’ K-culture festival, with snack booths scheduled for Chennai, Kolkata, Chandigarh, and Kochi. This expansion follows a period of significant growth in the Indian market, where exports increased by approximately 47% in the first half of the year.

Entities

Nongshim · Shin Ramyun · HYBE · Cologne · Gamescom

Timeline

  1. 9 days ago

    [BUSINESS] 2 sources
    Nongshim to promote Shin Ramyun at K-culture festivals in India

    Nongshim will host Shin Ramyun tasting booths at the HYBE India Pop-Up Park in four cities to engage K-pop fans and expand its growing market presence in India.

  2. 15 days ago

    [BUSINESS] 2 sources
    Nongshim brings Shin Ramyun brand experiences to Gamescom 2026

    Nongshim is targeting global millennial and Gen Z consumers by hosting immersive Shin Ramyun-themed experiences and sponsoring the Gamescom Beach area at Gamescom 2026 in Cologne, Germany.

Sources

invenglobal.com · localsegye.co.kr · m.koreatimes.co.kr · techholic.co.kr