Nongshim celebrates Shin Ramyun 40th anniversary at New York KOOM Week

Nongshim is participating in the KOOM Week 2026 festival in Manhattan, New York, to celebrate the 40th anniversary of its Shin Ramyun brand. Running from August 14 to 18, the company is operating a dedicated Nongshim pavilion to showcase the brand's history and its expansion into more than 100 countries.

As part of its experiential marketing, Nongshim is collaborating with the local food brand Everydaily to operate a food truck on 23rd Street. The truck features fusion menus using Nongshim products, such as Shin Ramyun pork cutlet burgers, Chapagetti tteokbokki, and Shin Ramyun Tumba tteokbokki, to introduce Korean food culture to local consumers.

KOOM Week is organized by the United Korean Founders (UKF), a non-profit network of Korean entrepreneurs and investors, to introduce Korean startups, brands, and cultural content to local consumers and investors in New York.