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5 clusters · 9 sources · 26 days · First seen · Last updated

Nongshim Shin Ramyun 40th anniversary celebrations

Overview

Nongshim is conducting various promotional activities to celebrate the 40th anniversary of its Shin Ramyun brand. In Japan, the company launched a social media voting campaign running from October 1 to October 25, 2026, allowing participants to choose between classic Shin Ramyun and the Shin Ramyun Toonba cream-pasta style. This milestone is also marked by the renewal of a Shin Ramyun POPUP store in Harajuku, which features a Korean-style convenience store concept and a refreshed rooftop area. Following the initial voting period, a new ‘Spicy Happiness IN campaign’ is scheduled to run from October 26 to December 4, 2026. This promotion offers 15,000 winners a chance to win 400 yen in ‘Eraberu Pay’ digital gifts via a LINE lottery system upon uploading purchase receipts. Additionally, a third phase of celebrations titled ‘Spicy & Creamy! NEXT Toonba Challenge!!’ will begin on October 26, featuring social media creators developing new recipes. In South Korea, Nongshim has introduced a consumer voting promotion in collaboration with chef Edward Lee to select a new limited-edition product. The two recipes under consideration are ‘Shin Ramyun Cheese & Doenjang’ and ‘Shin Ramyun Seafood & Fish Cake’. Consumers can vote online via Nongshim’s website and Instagram until October 18, with an offline tasting event also scheduled in Seongsu-dong. The winning recipe is slated for a late November release. In the United States, Nongshim participated in the KOOM Week 2026 festival in Manhattan, New York, operating a pavilion to showcase its history. Expanding its North American presence, the company also participated in the LA Times ‘101 Best Restaurants in L.A.’ culinary event in Santa Monica, California.

Entities

Shin Ramyun · Nongshim · Harajuku · Nongshim Japan · United Korean Founders

Timeline

  1. [BUSINESS] 4 sources
    Nongshim partners with LA chef to promote Shin Ramyun

    Nongshim celebrated Shin Ramyun's 40th anniversary by collaborating with Perilla LA Chef Ji-hee Kim to debut gourmet recipes at a major Los Angeles culinary event.

  2. [BUSINESS] 2 sources
    Nongshim Japan launches Shin Ramyun 40th anniversary campaign

    Nongshim Japan is marking Shin Ramyun's 40th anniversary with a major giveaway of 15,000 digital gift cards and new social media recipe challenges.

  3. [BUSINESS] 2 sources
    Nongshim celebrates Shin Ramyun 40th anniversary at New York KOOM Week

    Nongshim is celebrating the 40th anniversary of Shin Ramyun at KOOM Week 2026 in New York, featuring a dedicated pavilion and fusion food truck collaborations to promote Korean food culture.

  4. [BUSINESS] 3 sources
    Nongshim launches consumer vote for new Shin Ramyun flavors

    Nongshim is holding a consumer vote to select a new limited-edition Shin Ramyun flavor, developed with chef Edward Lee, to celebrate the brand's 40th anniversary.

  5. [BUSINESS] 2 sources
    Nongshim Japan celebrates 40 years of Shin Ramyun

    Nongshim Japan is celebrating the 40th anniversary of Shin Ramyun with a social media voting campaign and a renewed POPUP store in Harajuku, Japan.

Sources

bokuennews.com · cinemacafe.net · dongponews.net · joseilbo.com · manetatsu.com · prtimes.jp · socialvalue.kr · techholic.co.kr · zdnet.co.kr

This summary has been updated 4 times: see revision history