Nongshim Japan celebrates 40 years of Shin Ramyun

Nongshim Japan is celebrating the 40th anniversary of its global instant noodle brand, Shin Ramyun, with a series of promotional campaigns and retail updates. To mark the milestone, the company is launching a social media voting campaign from October 1 to October 25, 2026. Participants can vote for their preference between the classic Shin Ramyun and the newer, cream-pasta style Shin Ramyun Toonba for a chance to win limited edition merchandise.

In addition to the digital campaign, the Shin Ramyun POPUP store in Harajuku's Takeshita Street will undergo a renewal on October 1, 2026. The updated location will feature a new Korean-style convenience store concept and a refreshed rooftop area. The renewal period has been extended through June 2027. Special launch events in early October will include free tastings and exclusive product sets.