Nongshim Japan launches Shin Ramyun 40th anniversary campaign

Nongshim Japan is celebrating the 40th anniversary of its Shin Ramyun brand with the ‘Spicy Happiness IN campaign’. Running from October 26 to December 4, 2026, the promotion allows customers to win 400 yen in ‘Eraberu Pay’ digital gifts. A record 15,000 winners will be selected through an instant lottery system via LINE after participants upload receipts showing the purchase of any Shin Ramyun series product.

In conjunction with the giveaway, a third phase of anniversary celebrations titled ‘Spicy & Creamy! NEXT Toonba Challenge!!’ will begin on October 26. This social media initiative features six popular creators attempting to develop new recipes following the success of the Toonba variety.

Additionally, the ‘Shin Ramyun Food Store’ in Harajuku, Tokyo, has undergone a renewal. The location now features Japan’s first Korean-style convenience store, ‘Shin Ramyun Pyeonijeom’, and offers a ‘Han River Ramen Experience’ using automatic cooking machines.