Nongshim launches consumer vote for new Shin Ramyun flavors

Nongshim is celebrating the 40th anniversary of its Shin Ramyun brand by launching a consumer voting promotion to select a new limited-edition product. In collaboration with chef Edward Lee, the company has developed two distinct recipes: ‘Shin Ramyun Cheese & Doenjang’ and ‘Shin Ramyun Seafood & Fish Cake’.

The ‘Cheese & Doenjang’ recipe combines the creamy flavor of cheese with the savory notes of fermented soybean paste, inspired by the chef’s family recipes. The ‘Seafood & Fish Cake’ version utilizes a broth of bone marrow, seafood, and vegetables to enhance the brand’s signature spiciness with the flavor of fish cakes.

Consumers can participate in online voting via Nongshim’s website and official Instagram until the 18th. Additionally, an offline tasting event will be held at a pop-up location in Seongsu-dong, Seoul. The winning recipe will be officially released in late November and sold as a limited edition through the first quarter of next year.