Nongshim launches second global Shin Ramyun campaign with aespa

Nongshim has launched the second phase of its global Shin Ramyun campaign, featuring the K-pop group aespa as global ambassadors. The campaign is specifically designed for international markets and will roll out across 14 key countries.

Following a first campaign in November that generated 270 million views, this new phase utilizes an omnibus-style video format. While the previous campaign focused on music video-style performances, the new content depicts the members of aespa enjoying Shin Ramyun during everyday activities, such as cooking, shopping, and traveling.

The campaign aims to promote the brand's ‘Spicy Happiness’ slogan by showcasing the product as a source of simple joy in daily life.