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2 clusters · 3 sources · 22 days · First seen · Last updated

Nongshim brand market analysis and global marketing

Overview

Nongshim has engaged in both market analysis and international brand expansion. In the first half of 2026, an analysis of point-of-sale data across 25 Seoul districts revealed that Shin Ramyeon was the market leader, ranking first in 15 districts. The data showed that consumption patterns varied by district, with Jjapagetti performing well in family-oriented areas and specialized Shin Ramyeon products leading in tourist-heavy regions.

Building on its brand presence, Nongshim launched the second phase of a global Shin Ramyun campaign featuring the K-pop group aespa as ambassadors. This international rollout across 14 countries utilizes an omnibus-style video format to promote the brand’s ‘Spicy Happiness’ slogan, transitioning from music video-style content to depictions of the group enjoying the product during daily activities.

Entities

Nongshim Co., Ltd. · Nongshim · aespa · Jjapagetti · Shin Ramyun

Timeline

  1. 2 days ago

    [BUSINESS] 3 sources
    Nongshim launches second global Shin Ramyun campaign with aespa

    Nongshim has launched a second global campaign for Shin Ramyun featuring K-pop group aespa, targeting 14 countries with content focused on the brand's ‘Spicy Happiness’ theme.

  2. 24 days ago

    [BUSINESS] 2 sources
    NONGSHIM releases Seoul ramen popularity map, Shin Ramyeon leads

    NONGSHIM’s 2026 Seoul ramen map shows Shin Ramyeon topping sales in 15 districts, while Jjapagetti leads in family‑heavy areas and Shin Ramyeon Gold leads in tourist‑dense Jung‑gu.

Sources

kosmo.com.my · ohsem.me · thehubnews.net