NONGSHIM releases Seoul ramen popularity map, Shin Ramyeon leads

NONGSHIM analyzed point‑of‑sale data from large supermarkets and corporate‑type supermarkets in all 25 Seoul districts for the first half of 2026. The study identified the top‑selling Nongshim ramen in each district and revealed distinct local preferences.

Shin Ramyeon was the clear market leader, ranking first in 15 of the 22 districts that have large‑scale supermarkets. Jjapagetti topped sales in six districts—such as Yangcheon, Nowon, Seongbuk, Seongdong, Yongsan and Gwangjin—where family households are prevalent. In tourist‑heavy Jung‑gu, the globally‑targeted Shin Ramyeon Gold and Shin Ramyeon Tumba took the first and second spots, driven by foreign visitors purchasing K‑food souvenirs.

Overall, the top‑10 ramen ranking in Seoul’s large‑supermarket channel was Shin Ramyeon, Jjapagetti, Neoguri, Shin Ramyeon Gold, Ansungtangmyun, Yukgaejang Saebalmyun, Baehongdong Bibimmyun, Shin Ramyeon Cup, Baehongdong Makguk, and Shin Ramyeon Black. The analysis highlights how residential patterns, age demographics and tourist traffic shape ramen consumption across the city.