Nongshim to promote K-food at SIAL Paris 2026

Nongshim has announced its participation in SIAL Paris 2026, one of the world’s largest food exhibitions, to promote Korean food culture and strengthen the global presence of its Shin Ramyun brand. The company plans to operate cooking booths both inside the exhibition hall and at the external plaza, a first in the event's history.

At the indoor booth, Nongshim will debut Shin Ramyun Rosé in the European market and conduct export consultations with global buyers. The company will also showcase various products, including Chapagetti, Neoguri, and its health functional food brand, Lifel. In the external plaza, the company will host a dedicated tasting booth for Shin Ramyun Tumba.

Beyond the exhibition grounds, Nongshim will host a pop-up event near the Seine River in Paris themed ‘From Han River to the Seine.’ This pop-up will recreate the unique Korean ‘Han River ramen’ cooking style, allowing visitors to customize their noodles with local French specialties from regions such as Normandy, Alsace, and Provence. CEO Cho Yong-cheol will personally oversee the event to expand consumer touchpoints and elevate the brand's international status.