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2 clusters · 4 sources · 2 days · First seen · Last updated

Nongshim global market expansion

Overview

Nongshim is executing a global expansion strategy for its Shin Ramyun brand, targeting major markets in Latin America and Europe.

In Mexico, the company is utilizing the ‘2026 K-EXPO MEXICO’ to promote its products through consumer engagement and brand ambassador activities. Nongshim has secured agreements with local retailers, including Sam’s Club and Soriana, to increase product availability. CEO Cho Yong-cheol has set a goal to have overseas sales account for over 60% of total revenue by 2030.

Expanding its reach to Europe, Nongshim announced its participation in SIAL Paris 2026. The company plans to debut Shin Ramyun Rosé in the European market and host tasting booths. To further connect with local consumers, Nongshim will launch a ‘From Han River to the Seine’ pop-up event near the Seine River, which will feature a Korean-style ramen cooking experience incorporating French regional specialties.

Entities

Nongshim · SIAL Paris 2026 · Sam's Club · Soriana · aespa

Timeline

  1. [BUSINESS] 2 sources
    Nongshim to promote K-food at SIAL Paris 2026

    Nongshim will participate in SIAL Paris 2026, debuting Shin Ramyun Rosé in Europe and hosting a Seine River pop-up to promote Korean ramen culture through unique cooking experiences.

  2. [BUSINESS] 2 sources
    Nongshim expands Shin Ramyun presence in Mexico

    Nongshim is strengthening its Latin American footprint by partnering with major Mexican retailers like Sam's Club and Soriana to expand the availability of Shin Ramyun products.

Sources

biz.heraldcorp.com · bokuennews.com · techholic.co.kr · zdnet.co.kr