Notre Dame signs major jersey patch deal with SoFi

Notre Dame has entered a six-year jersey patch agreement with personal finance company SoFi, a deal reportedly worth between $18 million and $20 million annually. This partnership marks a significant revenue stream for the university's athletic department, helping to offset the rising costs of maintaining a competitive program.

The agreement includes SoFi logos on the jerseys of all Irish sports teams, positioned below the right shoulder. Athletic director Pete Bevacqua described the move as an aggressive step to stay ahead in the evolving landscape of college athletics revenue generation.